How eCommerce Works in L&D – Challenges and Solutions in 2020

Are you responsible for partner, reseller, or client training? Do you manage digital learning for an extended enterprise or a membership network?

Join our networking event in Amsterdam in February!

This event has a collaborative approach and offers a unique opportunity to connect with other L&D professionals, that are facing the same issues:
How to choose a platform that combines the learning and the buying process into one seamless journey for your clients, partners, and members?

Date: Thursday February 20th, 2020
Time: 12.00-18.00 including lunch and coffee break
Location: Business Center Spaces Zuidas
Address: Barbara Strozzilaan 201, 1083 NH, Amsterdam

The event is free of charge for anyone working in the field of L&D, HR, or managing training for own staff or extended enterprise.

Use ParkMobile/ParkBee to book and access Spaces Parking Garage. Enter through the barriers by pressing the button to get a ticket. See the link


12.00-13.00 Registration, welcome lunch, and networking

13.00-14.00 Tom Haak, HR Trends Institute: “Challenges in 2020”

14.00-15.00 Jeroen Caarls, Eric Krol, Valamis: Interactive session “How does eCommerce work in an L&D environment?”

15.00-15.30 Coffee break

15.30-16.00 Kasper Mönnich, HEMA: “Hey HEMA, the app for everyone!”

16.00-16.30 Chris Göbel, Valamis: “Integrated Solutions for Learning Ecosystems”

16.30-17.00 Maaike Beenen, Valamis: Launch of Valamis eCommerce

17.00-18.00 Drinks and networking

Take your partner and client training to the next level

Valamis and HR Trends Institute are proud to present this networking event that will focus on how does eCommerce work in L&D. Tom Haak, Principal Director at HR Trends Institute will give his perspective on the upcoming challenges in L&D in 2020.

During the interactive session, the groups will discuss the current challenges of aligning your learning management system to the needs of online sales and marketing. This is an excellent networking opportunity to share ideas and exchange experiences among your fellow colleagues within the industry.

After the coffee break our moderators will summarize possible solutions of eCommerce in digital learning. We will present one client case, HEMA, and finish the evening with the official launch of Valamis' new eCommerce module and some drinks at the bar. Chris Gobel, Director Valamis Benelux, will summarize the evening and welcome further collaboration on the topic.

Who should attend? Training Managers that are responsible for partner or client training in their extended ecosystems; Learning & Development professionals that manage, distribute or sell training, courses and other educational services to their clients online, including Heads of internal Academies and Program Managers.

The event will be held in English and Dutch.


Tom Haak, Director, HR Trend Institute

Tom Haak

Director, HR Trend Institute

Tom Haak is the director of the HR Trend Institute that follows, detects and encourages trends in the people and organization domain and related areas. He is considered to be one of the leading global HR thought leaders and a regular keynote speaker at prominent HR conferences.
Tom has extensive experience in HR Management in multinational companies as he has worked in senior HR positions at Fugro, Arcadis, Aon, KPMG, and Philips Electronics. He has a keen interest in innovative HR, HR tech and how organizations can benefit from trend shifts.


Kasper Mönnich

Kasper Mönnich

Senior Product Owner, HEMA

Kasper has a passion for implementing changes within retail organizations. For the past 9 years he has been doing so with great pleasure at HEMA. Before that he did that for quite some time at Lidl. One of the most recent projects is the introduction of the heyHEMA app for all HEMA colleagues in all HEMA countries including the franchise colleagues. Many features make our colleagues' daily lives better, more fun and easier.


Maaike Beenen

Maaike Beenen

Product Manager, Valamis

Maaike Beenen is a Product Manager at Valamis, and she has now been part of the team for four years. Maaike's extensive background includes 18 years of experience in design and business. Her approach focuses on creating a future proof, easy-to-use, great product that people enjoy using.