BAMA Gruppen

Becoming a leading employer of Norwegian talent through investment in learning and development

About Bama

Established in 1886, BAMA Gruppen AS is the Norwegian market leader in fresh fruits, vegetables, berries, and potatoes. BAMA 
also has a strong European presence with multiple business operations in the Nordic region and Europe. The company also supplies fresh cuts, flowers and plants, natural drinks, on-the-go products, and other plant-based products.

Key facts:

  • Employees: 3,273 (2,295 in Norway, 978 internationally)
  • Turnover: NOK 23 billion (approximately €2 billion) in 2023

Empowering employee development

  • Focus on growth: Encompasses diversity, inclusion, and leadership training programs, fostering a supportive work environment, and promoting continuous learning.
  • Mission alignment: Enhances employee satisfaction and productivity, aligning efforts with BAMA’s clear vision of healthier and fresher future.

Leadership development at Bama

  • Leadership programme: Launched in 2021 to equip managers and team leaders with essential skills, reflecting BAMA’s values and vision.

Commitment to compliance training

  • BAMA focuses on industry relevant compliance training, e.g. on ethical guidelines, Health, Safety, and Environment (HSE) protocols, etc. This ensures all employees and suppliers adhere to the highest standards of professional conduct and safety

Commitment to Society, Innovation, and Sustainability

  • Healthy Habits: Promotes healthy habits in youth through initiatives like the “Eat Move Sleep Dream Day” with the Norwegian Football Association.
  • Innovation Award: Received the “Insight Award 2023” for BAMA SmartTransport, a self-developed system optimizing transport, reducing food waste, and lowering

BAMA Gruppen AS selects Valamis LMS to boost talent and leadership

On May 13, 2024, Valamis, in collaboration with its Norwegian partner Task, announced its partnership with Bama Gruppen AS, Norway’s largest private distributor of fruits and vegetables. This partnership is part of Valamis’ expansion into the Norwegian market, aimed at providing learning solutions to Nordic organizations.

BAMA Gruppen AS selected Valamis as their Learning Management System (LMS) to drive their initiative towards becoming a learning efficient organization. By implementing Valamis’ LMS solutions, BAMA aims to enhance talent retention and capability building, positioning themselves as a top-tier employer in the region.

“We are happy to welcome BAMA Gruppen AS into the Valamis family. This partnership aligns with our core values of promoting continuous learning and development.”

Jussi Hurskainen

Jussi Hurskainen

Chief Executive Officer

Valamis and Task: A strategic partnership

Task and Valamis have partnered to merge local expertise with advanced technology, ensuring top-quality solutions for customers in Norway. This collaboration, rooted in shared Nordic values, focuses on creating inspiring learning environments.

Task leverages its local presence and regional knowledge to maintain smooth project execution. Valamis contributes innovative technology and expertise. Together, they offer tailored services to enhance efficiency, performance, and client satisfaction. To find out more about Task and the services they offer across Norway please visit:

For further information about BAMA click here.

“Valamis brings something new and interesting to the mature LMS market in Norway, supporting strategic competence development. We look forward to following Bama on their learning journey.”

Stig Robert Larsen

CEO, Task

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