Enabling adaptive learning at scale: PrintBrothers' journey with Valamis

From static training to scalable learning

PrintBrothers (known in Central Europe as WIRmachenDRUCK) has grown into one of Germany’s largest online printing providers. But as the company scaled, so did its biggest talent challenge: attracting and retaining skilled workers in a fiercely competitive market.

With over 1,200 employees across multiple countries and roles, from frontline operations to leadership, traditional, one-size-fits-all training simply wasn’t cutting it. Teams needed flexible, role-relevant learning that could evolve as fast as the business.

Their learning team had a clear goal: move beyond fragmented, static learning and create a modern internal academy that would offer continuous, personalized development for everyone.

A strategic partner, not just a platform

In 2023, PrintBrothers selected the Valamis Learning Platform for its new academy. What stood out was both the product fit and the partnership approach. From implementation to everyday support, the Valamis team worked hand-in-hand with PrintBrothers.

The solution: Flexible, fast, and future-ready

Valamis delivered the capabilities PrintBrothers needed to bring their vision to life:

✔️ A scalable solution to deliver personalized learning paths for diverse roles and skill levels

✔️ Seamless integrations with Haufe and LinkedIn Learning for rich, modular content

✔️ Valamis Studio for fast, in-house content creation, using built-in AI tools and multilingual support

✔️ Actionable learning analytics to track engagement, surface skills gaps, and inform development planning

✔️ An intuitive, device-friendly experience for learning anytime, anywhere

And most importantly, they created an environment where learning is continuous, flexible, and owned by the learner.

“The introduction of microlearning was a decisive step toward a modern learning culture. Our employees now have the opportunity to learn flexibly and efficiently, promoting continuous development.” Ramona Falkenstein, Head of HR

Culture shift: From push learning to self-direction

One of the most transformative aspects of the project was the change from a compliance-training based approach to a learner-first culture. With the new Academy, PrintBrothers introduced:

• Microlearning “nuggets” for fast, practical upskilling
• Role-based learning paths aligned to skills gaps and development goals
• Clear reporting and dashboards for managers to guide team development
• Subject matter expert content to preserve and scale in-house knowledge
• Regular engagement via push notifications, intranet updates, and leadership comms

“The learning nuggets are exactly what we need to quickly refresh knowledge or pick up something new – accessible anytime, from anywhere. That kind of flexibility is key.”
Maik Marschner, Head of Workflow and Automation

Results that matter

PrintBrothers launched the new Academy, but at the same time, they succeeded in building an entire learning ecosystem that delivers real value:

• 80+ learning nuggets created for onboarding and development
• 11.5 hours saved per new hire with self-guided onboarding
• Scalable leadership development with Haufe’s Leadership Kit + internal programs
• High learner engagement across roles and regions
• Data-driven refinement using learner feedback and progress analytics
• Winner of the eLearning Journal 2025 AWARD in the Adaptive Learning category

“The whole project exceeded our expectations. I’m especially proud of how quickly it was embraced and the positive feedback we’ve received.”
André Ströher, Head of PrintBrothers Academy

A strategic hub for growth and impact

Powered by Valamis, PrintBrothers’ internal academy is now a central driver of business and people development. Managers use real-time learning insights to guide team growth, close skills gaps, and align development with broader HR and company goals. The academy has become the go-to hub for knowledge sharing, upskilling, and personal advancement across the organization.

And the future? “We’re now planning to gradually open the platform to new audiences. We see exciting opportunities to give connected companies, service providers, and even customers access to the tools and content within myPrintAcademy,” confirms André Ströher.

This case reaffirms Valamis as a strong foundation for any organization looking to turn development into a true competitive advantage, while keeping the learner experience at the core. PrintBrothers’ move from fragmented training to an award-winning, future-ready learning strategy shows exactly what’s possible with the right platform.