What is an authoring tool?

This guide contains everything you need to know about authoring tools.

So If you want to choose the best authoring tool for your needs, to create stunning content and improve learning results, you are in the right place.


What is an authoring tool?

An elearning authoring tool is software application or platform that enable users to create multimedia content, including text, graphics, audio, and video, in a cohesive and interactive format.

They range from simple text editors to complex software for creating sophisticated e-learning courses and interactive websites.

The primary goal of these tools is to simplify the content creation process, making it accessible even to those without advanced technical skills. Mainly such content developed to use it in LMS and can be saved in various formats.

A user does not actually need any technical programming expertise to utilize the software.

Instead, elearning authoring tools are generally pre-programmed and offer a ready-to-use interface complete with templates, media, tools, interactions, and tests that the user can easily arrange and manipulate.

Take a look of Valamis Content Authoring Tool feature.

How do authoring tools work?

No two content authoring tools are alike. Created by different software companies, there are a wide variety of program options that cater to different elearning needs.

Some programs are geared towards non-specialists who require rapid elearning development and just want to utilize pre-made templates for simple content, interactions and quizzes, while other programs are geared towards specialists who want to develop highly customized content, such as adaptive learning experiences, simulations or custom gamification.

Despite the variation available in features and functionality, authoring tools all perform the same overall function: they create elearning courses for an end-user audience by way of content creation, content organization, and content standards.

LMS and integrated authoring tools

Many Learning Management Systems (LMS) today incorporate authoring tools as an integral feature, enhancing their functionality and user experience.

Let’s explore this aspect further.

The blending of LMS and authoring tools offers a seamless experience for both content creators and learners. This integration allows educators and trainers to develop and publish content directly within the LMS, streamlining the process of course creation, modification, and distribution.

Key advantages

  • Simplified workflow. Having an authoring tool within the LMS simplifies the workflow, as it removes the need to work across multiple platforms.
  • Uniformity and compatibility. Creating content directly in the LMS ensures that it’s fully compatible and displays correctly within the system, maintaining uniformity across various courses and modules.
  • Ease of updates. Updating course material becomes more straightforward, as it can be done directly within the LMS, ensuring that learners always have access to the latest content.
  • Tracking and reporting. Integrated tools allow for more efficient tracking of learner progress and engagement with the content, as both

Authoring tool features & capabilities

Let’s take a look at some major authoring tool capabilities and the specific features that they offer:

  1. Content authoring
  2. Interactivity
  3. Templates and theme
  4. Content management
  5. Collaboration
  6. Assessment
  7. Accessibility
  8. Publishing
  9. Administration
  10. Support & Training

1. Content authoring

The core feature of any authoring tool is the ability to create lessons.

This includes adding and editing slides, images, text, video, audio or any other on-screen element.

These features will enable you to bring your course to life and represent what the learner will be seeing, hearing, and doing.

Content authoring example

Example of Valamis Content Authoring capabilities

The kind of e-learning course that you create depends on these core content authoring features:


  • Add or import images
  • Edit images


  • Import and export audio files
  • Edit audio files
  • Record audio for narration
  • Include audio files in on-screen interactions


  • Webcam recording
  • Screen recording
  • Import and export videos
  • Insert videos to interactions
  • Link to external video sources
  • Edit videos


  • Animate on-screen images or text
  • Ability to import Flash animations
  • Ability to import HTML5 animations
  • Ability to insert text animations


  • Text & style editing
  • Object alignment & editing
  • Background themes
  • Create master slides
  • Navigation player skin options
  • Page transitions
  • Responsive design
  • Importing a PowerPoint lesson

2. Interactivity

An e-learning that engages a learner by having them actively participate in the course involves a host of interactive features.

hotspot element used for interactivity purposes

Example of Valamis Content Authoring capabilities

Interactivity can help increase learner engagement and retention by enabling the learner to take a more active role in acquiring information; this can be through the discovery of information, solving a problem, or working through scenarios.

Here are some major features that improve interactivity:

  • Built-in activities: drag & drop, matching, hotspot reveal, sliders, or dials
  • Create custom activities or games
  • Create interactions or character scenarios with on-screen objects or images by:
    • Slide layers
    • States
    • Triggers
    • Pop-ups
    • Variables
    • Markers
    • Buttons
    • Scrolling panels

3. Templates and theme

Whether you have specific organizational branding or you just need to find a consistent look and feel, the theme capability of an authoring tool will help you establish the right design for your course.

A consistent theme and template is especially important if you are developing more than one course for the same audience.

Custom theme in authoring tool

Example of Valamis Content Authoring capabilities

Having a consistent look and feel means that your learner’s attention is on the content instead of being distracted by different designs.

Here are some template features to consider:

  • Custom theme for entire course
  • Background themes
  • Built-in template shells
  • Ability to create custom templates
  • Navigation player skin options
  • Ability to import external themes or templates

4. Content management

It is important to be able to organize your assets, media and other content.

You may want to use them again later, either for a new course or for updating a course in the future. It saves time on development and keeps the workflow organized.

Content management features also enable you to stay in control of all the tools and resources you need during the development of your e-learning.

An authoring tool environment screenshot

Example of Valamis authoring tool environment

Here are some core content management features to look for:

  • Course and lessons libraries
  • Quiz and question bank
  • Template library
  • Resource & Media library (video, audio, images, etc)

5. Collaboration

E-learning development involves many different people, which can make things challenging when you have to start sharing the course file with them.

With the collaboration options now available, keeping all stakeholders involved has never been easier.

Collaboration features enable you to quickly and easily share an e-learning with whoever else might need to see it or work on it.

Consider the following features for getting collaboration going on your own e-learning project.

  • Review system with feedback
  • Co-authoring
  • Shared resources
  • Share options (email, link, social media, upload)
  • User roles
  • Author control
  • Versioning

6. Assessment

Assessment features help determine what your learner has retained in the course, enables a way to track learner achievement and progress, and also helps you to determine the effectiveness of the course.

The following features contribute to assessing the learner:

  • Quizzes
    • Form-based questions
    • Open questions
    • Multiple retry attempts
    • Feedback
  • Course assessments
    • Question bank
    • Random questions
    • Shuffle
  • Scoring
    • Negative scoring
    • Badges
  • Analytics
    • Tracking
    • Reporting

7. Accessibility

Making sure that everyone can take your e-learning course is at the heart of accessibility.

In order to respect the different audio-visual sensory needs of individuals, accessibility features can change or add on-screen elements, interactions and formatting in order to suit different audience needs.

Here’s a list of features to look out for in an authoring tool in order to make your e-learning development more accessible:

  • Compliance with Section 508 accessibility guidelines
  • WCAG 2.0 Support
  • Closed Captions (CC)
  • Keyboard-accessible navigation
  • Accessible font sizes
  • Custom tab order
  • Skip navigation
  • Language ID for screen readers
  • Translation file export

8. Publishing

Every organization has its own specific publishing requirement in order for an e-learning to be uploaded and made accessible for learners.

It is important to check what your own requirements may be in order to choose an authoring tool that is compliant with your organization’s Learning Management System (LMS) or needs.

Here are the most current publishing formats available:

  • HTML5
  • Flash
  • iOS
  • Android
  • CD
  • File
  • Cloud-based
  • Publish to Microsoft Word or PDF
  • Compliance standards
    • SCORM
    • xAPI
    • AICC

9. Administration

Having the flexibility to set-up preferences and organize the workflow enables everyone to work in their own style.

Administration features enable you to set-up the tool for the way you need to work.

They also help you to navigate and better utilize the features and functionality of the authoring tool.

Here’s a list of administration features that can come in handy:

  • Language settings
  • Flexible workspace setup (movable windows, tools, dockable panels)
  • Preview and view preferences
  • Autorecovery
  • Roles and permissions
  • Single sign-on (security)

10. Support & training

Both novice and experts benefit from help being available with any authoring tool. How much support and assistance you might want depends on your needs.

Some authoring tool brands offer help in the form of live chat support, training courses or guides on specific topics, and even dedicated community forums that enable developers to get troubleshooting help or ask questions.

Here are the types of support and training features often available:

  • Online community forum
  • Live chat support
  • E-mail or phone support
  • Tutorials and how-to guides
  • Video guides
  • Consultancy services
  • Webinars
  • Demos
  • Updates & Upgrades

What does SCORM compliant authoring tool mean?

Most elearning authoring tools need to be compliant with content standards. This means that the course can be exported to a file type that will be compatible and supported by SCORM compliant LMS systems.

For end-users to access a published course, the course needs to be located somewhere accessible – like the internet or an LMS. This is where content standards come in.

The most common standards are SCORM, AICC or xAPI.

When the elearning content is exported to one of these standards, it will be compatible with an LMS that supports the same standard.

Because there are so many types of authoring tools and LMS platforms, the absence of a standard would mean that authoring tools and platforms would not be able to speak to each other. Content standards, like SCORM and xAPI, ensure smooth integration.

But don’t worry, when you choose the right vendor they will assist you in either implementing your existing content or developing new material, much like Valamis does. Request a call to get the advice from our experts.

How to choose an authoring tool?

How do you choose an authoring tool for your own training or organizational needs?

In order to make the right decision, it is important to understand the needs and requirements of your specific training project.

Most authoring tools have their own unique combination of features and capabilities catering to different training needs.

Ask questions about your project in order to understand what features and capabilities you may need, such as:

What expertise level will be working with the software?

  • Novice level with no programming experience
  • Expert level with programming experience

What kind of e-learning course do you want to create?

  • Quick, template-based course with text and images
  • Video-based e-learning
  • Animation-based e-learning
  • Custom scenario-based e-learning
  • Custom e-learning with complex interactions and graphic design

With a clearer picture of the intended e-learning project, the features and capabilities of software can be checked to ensure that the right tool is chosen.

What types of authoring tools are available?

Technology changes quickly over time, and content authoring tools are no exception.

In a bid to keep up with new modes of learning, like mobile or app-based learning, new and revised authoring tools are coming to the market with a variety of features and functionality for every need.

At a high-level, elearning authoring tools can be both cloud-based and desktop-based, with cloud-based gaining in popularity.

While offering the same core features and functionality as the desktop version, cloud-based authoring tools allow for seamless, synchronous collaboration with other developers or stakeholders.

No large software install is required, nor the need to check for updates.

Talk to an expert

Please, request a call to discuss the authoring tool capabilities that Valamis offers

Request a call